1) Introduction
A Place At Home – Schaumburg (“A Place At Home – Schaumburg,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it.
This Privacy Policy describes how we collect, use, store, protect, and share information when you visit or interact with our business website: https://www.schaumburgseniorcare.com/ (the “Website”), including when you:
submit an inquiry or request information,
communicate with us by email, phone, or text,
interact with our ads on third-party platforms (if they link to this policy), or
use Website features such as forms or embedded tools.
Franchise notice: This Website is operated by the A Place At Home – Schaumburg location, which is independently owned and operated. This Privacy Policy applies to this Website and our local operations. Other websites (including aplaceathome.com) may have different privacy practices and policies.
If you do not agree with this Policy, do not use the Website.
2) Children Under 18
Our Website is not intended for children under 18 years of age. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us personal information, please contact us so we can delete it.
3) Information We Collect
We may collect the following categories of information:
A) Information you provide to us (submitted directly)
When you fill out forms, request a consultation, call us, email us, or otherwise contact us, you may provide:
Contact details: name, phone number, email address
Relationship details: your relationship to the person needing care (e.g., spouse, son/daughter, case manager)
Care inquiry details: type of care needed (e.g., 24/7 care, personal care, dementia/Alzheimer’s support, post-hospitalization support), preferred start time, current living situation
General health-related information (optional): a primary condition/diagnosis you choose to share for care planning
Location details: address, ZIP code, city
Any other information you include in a message or form field
Important: Please do not submit highly sensitive medical information (e.g., full medical records, SSNs, insurance member IDs) through Website forms unless we specifically request it through a secure method.
B) Information collected automatically (usage + device data)
When you browse the Website, we (and our service providers) may automatically collect:
IP address, browser type, device type, operating system
pages viewed, time spent, clicks, referring/exit pages
approximate location (derived from IP, not precise GPS)
general analytics and performance data
C) Cookies and similar technologies
We may use cookies, pixels, tags, and similar technologies to:
remember preferences,
improve Website performance,
measure marketing effectiveness, and
understand how visitors use the Website.
(See Section 7: Cookies & Tracking for details.)
4) How We Collect Information
We collect information:
Directly from you (forms, calls, emails, texts)
Automatically (cookies, analytics tools, log files)
From third parties (for example, advertising platforms that provide aggregated campaign performance data)
5) How We Use Your Information
We may use the information we collect to:
Respond to inquiries and provide requested information
Schedule consultations, coordinate assessments, or discuss care options
Provide and improve services, including caregiver matching and care planning
Communicate with you by phone, email, or text (based on your preferences and permissions)
Improve the Website, including troubleshooting, analytics, and user experience
Marketing and outreach (only as permitted by law and your choices—see opt-out options below)
Security and fraud prevention, including protecting the Website and our users
Legal and compliance purposes, including enforcing terms and responding to lawful requests
6) How We Share (Disclose) Information
We may share information in the following circumstances:
A) Service providers
We may share information with vendors who help us run our business and Website, such as:
Website hosting and security providers
Form processing, email delivery, CRM systems
Analytics and advertising partners
Call/text communication platforms (if used)
These providers are permitted to use personal information only to perform services for us and must protect it.
B) Franchise and affiliated operations (limited)
We may share information as reasonably necessary within the A Place At Home franchise network for operational support, quality assurance, training, or compliance—only to the extent needed.
C) Legal requirements
We may disclose information if required by law, subpoena, court order, or governmental request, or if we believe disclosure is necessary to protect rights, safety, and security (including investigating suspected fraud).
D) Business transfers
If our business (or assets) are involved in a merger, acquisition, reorganization, or sale, information may be transferred as part of that transaction.
E) With your consent
We may share information for any other purpose you authorize.
7) Cookies, Tracking, and Third-Party Tools
Cookies
A cookie is a small file stored on your device. Cookies help websites function, remember preferences, and measure performance.
You can control cookies through your browser settings. If you disable cookies, parts of the Website may not function properly.
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Analytics & advertising
We may use analytics tools (such as Google Analytics or similar) to understand Website usage and improve performance. We may also use advertising tools (such as Meta/Facebook or Google Ads) to measure whether ads lead to inquiries.
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reCAPTCHA / anti-spam
If we use anti-spam features (such as Google reCAPTCHA) on forms, your interaction may be processed by that provider to prevent spam and abuse. Use of those tools is subject to the provider’s terms and privacy policies.
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Third-party content and links
Our Website may link to third-party sites (social media, external resources). We are not responsible for the privacy practices of third-party websites.
8) SMS/Text Messaging Privacy (If You Opt In)
If you provide your phone number and opt in to receive texts from us, we may send messages related to your inquiry, scheduling, care updates, or customer service. We do not sell your phone number.
Opt-out: Reply STOP to unsubscribe.
Help: Reply HELP or contact us using the information in Section 13.
Message/data rates: Standard carrier rates may apply.
Frequency: May vary based on your request and relationship with us.
(If you don’t currently text prospects/clients, keep this section but update the wording to match what you actually do.)
9) Your Choices and Controls
You have options regarding your information:
Email marketing opt-out: If you receive promotional emails, you can opt out using the unsubscribe link (if provided) or by contacting us.
Cookie controls: Adjust browser settings to block or delete cookies.
Text opt-out: Reply STOP to unsubscribe from SMS (if applicable).
Do Not Track: Some browsers send “Do Not Track” signals. The Website may not respond to all DNT signals.
10) Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no internet transmission is 100% secure. You use the Website and submit information at your own risk.
11) Data Retention
We keep personal information only as long as reasonably necessary to:
respond to your requests,
provide services,
maintain business records, and
comply with legal obligations.
12) State Privacy Rights
Depending on where you live, you may have rights regarding your personal information (such as the right to access, delete, correct, or opt out of certain processing). The scope of rights varies by state.
To request access, correction, deletion, or to appeal a privacy-related decision, contact us using Section 13.
(If you want, I can add a stronger, more formal “CCPA/CPRA” section for California residents + a “Sensitive Data” clause—without overpromising anything.)
13) Contact Us
If you have questions about this Privacy Policy or your information, contact us:
A Place At Home – Schaumburg
Address: 990 Grand Canyon Suite 220, Schaumburg, IL 60169
Phone: +1 (773) 808-7881
Email: ( schaumburg@aplaceathome.com)
14) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes become effective when posted on this page. The “Last Updated” date at the top indicates the most recent revision.